![]() If the quality and trend of service go beyond customers expectation, the organization is supposed to have a good business with customers. The organization has not only to elaborate and clarify the details of the services to be provided to the customer but also to abide with the conditions as well. Customer satisfaction depends on quality of service provided to him by the supplier. Customer Service- In an organization Customer Service is the process of delivering information and services regarding all the products and brands.Handling these complaints to ultimate satisfaction of the customer is substantial for any organization and hence it is essential for them to have predefined set of process in CRM to deal with these complaints and efficiently resolve it in no time. A genuine reason can also exist due to which the customer is dissatisfied but sometimes complaints are launched due to some sort of misunderstanding in analyzing and interpreting the conditions of the deal provided by the supplier regarding any product or service. There can be several reasons for a customer to launch a complaint. Normally raising a complaint indicates the act of dissatisfaction of the customer. Customer Complaints- Always there exists a challenge for suppliers to deal with complaints raised by customers.More is the possibility to retain customers the more is the probability of net growth of business. He does not opt for taking a risk in going for a new product. Usually a loyal customer is tended towards sticking to a particular brand or product as far as his basic needs continue to be properly fulfilled. Customer Retention- Customer retention is a strategic process to keep or retain the existing customers and not letting them to diverge or defect to other suppliers or organization for business.Hence, customer loyalty is an influencing aspect of CRM and is always crucial for business success. To continue the customer loyalty the most important aspect an organization should focus on is customer satisfaction. This is usually seen when a customer is very much satisfied by the supplier and re-visits the organization for business deals, or when he is tended towards re-buying a particular product or brand over times by that supplier. Customer Loyalty- Customer loyalty is the tendency of the customer to remain in business with a particular supplier and buy the products regularly.Hence, the more is customer satisfaction more is the business and the bonding with customer. In todays competitive business marketplace, customer satisfaction is an important performance exponent and basic differentiator of business strategies. Customer Satisfaction- Customer satisfaction is the measure of how the needs and responses are collaborated and delivered to excel customer expectation.During this situation if the supplier wins to satisfy the customer by properly answering to his queries, he succeeds in explicating a professional and emotional relationship with him. ![]() Success totally depends on the understanding and interpreting these queries and then working out to provide the best solution. Dealing with these queries intelligently is very important as small misunderstandings could convey unalike perceptions.
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